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Session 27
Internet: Playing the Second Half of the Game
Location: (ICC, Level 1, Dong Yu Grand Ballroom D)
Time: 10:45 - 12:00
Description:

-Many Internet companies have come to realize that the first half of the game, where market share/user number counts, is over. It’s now the second half when APRU and profits matter most. It is getting more expensive to acquire new users; existing users are getting more selective; the line between on-line and physical shops is increasingly blurred.
-Are Internet companies ready for the change?

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