Kweichow Moutai Co., Ltd.
Origin:Boao Forum for Asia      Time:2014-03-18 10:12:53     Views:1094584

Kweichow Moutai Co., Ltd.

Large Enterprise Shoulders More Responsibilities

——China Kweichow Moutai (Group) Distillery Co., Ltd. Profile


Headquartered at the beautiful Moutai Town along the Chishui River in northern Guizhou Province, and with an average altitude of 423 meters, China Kweichow Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as "Moutai Group") covers an area of about 15,000 mu of which the protected area for geographical indication product "Kweichow Moutai Liquor" is about 15.03 square kilometers.

With Kweichow Moutai Co., Ltd. as its core company staff of more than 30,000 and total assets of nearly 169.7 billion RMB, Moutai Group owns more than 100 companies including wholly-owned, holding and joint-stock companies covering industries such as baijiu, health wine, wine, securities, insurance, banking, cultural tourism, education, real estate, ecological agriculture and baijiu upstream-downstream industries. Moutai Group has been repeatedly included in the world's prestigious list of BrandZ Top 500 Most Valuable Global Brands. As the companys flagship product, Kweichow Moutai is a fragrant name card of China to the world with titles of Green Food, Organic Food, Geographically Representative Product and China's National Intangible Cultural Heritage.

Since the "12th Five-Year Plan", with 613,000 tons of baijiu output, Moutai Group has realized sales revenue of 310 billion RMB, profit of 165.4 billion RMB, and paid tax of 110.4 billion RMB.

Kweichow Moutai is a value investment model in the China A-share market and the highest-priced stock in Shanghai and Shenzhen share markets. In January, 2018, with market value exceeding 1,000 billion RMB, Kweichow Moutai became the world's most valuable liquor company. At present, Moutai Group is actively responding to the national "Belt and Road" Initiative, vigorously expanding its overseas market, and is dedicated to building a world-class liquor investment holding group with market value of over 100 billion RMB.

For a long time, Moutai Group has been persuing the outlook of "Large Enterprise Shoulders More Responsibilities", and has been actively fulfilling its social responsibilities.

Firstly, Moutai Group keeps rewarding its shareholders with high return. Since 2001, the accumulated dividend of Kweichow Moutai Co., Ltd. has exceeded 43 billion RMB, endowing Kweichow Moutai with the title of "Dividend King" in China's capital market.

Secondly, Moutai Group is adhering to the principle of "quality comes first", regarding quality as the vital factor and providing consumers with first-class products.

Thirdly, Moutai Group is strictly controlling the price when theres a shortage of products, and taking "Moutai is affordable by most people" as the standard to set the price.

Fourthly, Moutai Group is leading the development of local economy. In 2017, Moutai Group paid a tax amount that accounted for 15.9% of the entire provincial general public budget revenue, created more than 100,000 employment opportunities in Renhuai, and achieved 15.4% added value of the whole Guizhou Provinces above-scale industrial added value, leading baijiu to be the "top pillar industry" in Guizhou Province.

Fifthly, Moutai Group is vigorously implementing targeted poverty alleviation measures. Since the "12th Five-Year Plan", Moutai Group has already donated 2.4 billion RMB in such aspects as donating to schools, subsidizing the needy, providing disaster relief, protecting environment, promoting agriculture, and sponsoring local governments to improve traffic environment. Since 2012, through the "Kweichow Moutai and National Pillars" activity, with an annual donation of 100 million RMB, Moutai Group has donated a total of 613.68 million RMB to 122,737 students; Xijiu Company, a subsidiary of Moutai Group, has donated 75 million RMB through the "Xijiu, My College" activity to help 15,000 impoverished college students in this decade; Moutai Group has donated 19 million RMB to build up 100 "Hope Canteens" in Guizhou Province, 15.75 million RMB to provide Xinhua Dictionaries to pupils in West China and 3 million RMB to support the construction of Mozambique's Maputo Catembe School in Africa. From 2015, Moutai Group has taken targeted measures and donated more than 63 million RMB to assist Guizhou Daozhen County, participated in the construction of 800 KM Xiaokang Road, organized 60 directly subordinate Party organizations to help 48 impoverished villages and reduced poverty-stricken population of nearly 30,000, helping Daozhen county to reach a moderate prosperity degree of 91.66%. Starting from 2014, Moutai Group donates 50 million RMB annually to protect the ecological environment of Chishui River Region for the coming 10 years and a total of 100 million RMB to Guiyang Confucius Academy to fuel up the development of sinology. Moutai Group has deposited 6 billion RMB in Guizhou Bank and Guiyang Bank to support rural road funds and promote the construction of rural highways. Moutai Group also contributes 80 million RMB in total to carry out precise assistance to the infrastructure, education, medical treatment and Party building in Renhuai City for 4 consecutive years from 2017.

As the only baijiu enterprise within industry that issues social responsibility reports for 9 consecutive years, Moutai Group has won many honors, such as the title of "a Five-star Industrial Enterprise in Fulfilling Social Responsibilities" in successive years and the highest government award in the field of Chinese philanthropy—"Most Benevolent Enterprise Donor-By China Charity Award", becoming a leading national brand in fulfilling social responsibility.

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