中文|English

博鳌亚洲论坛博鳌亚洲论坛——凝聚亚洲共识 促进亚洲合作 传播亚洲声音

  1. Home

  2. About BFA

  3. Conferences & Meetings

  4. Press Center

  5. Members & Partners

  6. BFA Academy

  7. Areas of Focus

  8. Regional Cooperation

  1. Home

  2. About BFA

  3. Conferences & Meetings

  4. Press Center

  5. Members & Partners

  6. BFA Academy

  7. Areas of Focus

  8. Regional Cooperation

Members
Partners

Kweichow Moutai Co., Ltd.
Origin:Boao Forum for Asia      Time:2019-02-05 10:12:53    Views:1094918

Kweichow Moutai Co., Ltd.

Large Enterprise Shoulders More Responsibilities

——China Kweichow Moutai Distillery (Group) Co., Ltd. Profile

 

Headquartered at the beautiful Moutai Town along the Chishui River in northern Guizhou Province, and with an average altitude of 423 meters, China Kweichow Moutai Distillery (Group) Co., Ltd. (hereinafter referred to as "Moutai Group") covers an area of about 15,000 mu of which the protected area for geographical indication product "Kweichow Moutai Liquor" is about 15.03 square kilometers.

With Kweichow Moutai Co., Ltd. as its core company and staff of more than 30,000 as well as total assets of over 200 billion RMB, Moutai Group owns 38 companies, including wholly-owned, holding and joint-stock companies and covering such industries as baijiu, health wine, wine, securities, insurance, banking, cultural tourism, education, real estate, ecological agriculture and baijiu upstream-downstream industries. Moutai Group has been repeatedly selected in the world's prestigious list of BrandZ Top 500 Most Valuable Global Brands. As the company's flagship product, Kweichow Moutai is a fragrant name card of China to the world with titles of Green Food, Organic Food, Geographically Representative Product and China's National Intangible Cultural Heritage.

Since the "12th Five-Year Plan", with 767,000 tons of baijiu output, Moutai Group has realized sales revenue of 353.5 billion RMB, profit of 219.2 billion RMB, and paid tax of 145.5 billion RMB. In 2018, Kweichow Moutai ranked 34th among the "Top 100 Most Valuable Global Brands"; it entered the world's top 500 camp for the first time in the list of "Forbes Global 2000"; it ranked 1st among the food and beverage industry in "China's 500 Most Valuable Brands" of the World Brand Lab; it ranked 1st again in "Brand Finance Spirits 50"; with a brand value of nearly 40 billion USD, it became the "Most Valuable Chinese Brand" in "Hurun Brands List 2018".

Kweichow Moutai is a value investment model in China's A-share market and the highest-priced stock in Shanghai and Shenzhen share markets. In 2018, with market value exceeding 1,000 billion RMB, Moutai became the spirits enterprise with the highest market value in the world. At present, Moutai Group is actively responding to the national "Belt and Road" Initiative, vigorously expanding its overseas market, and is dedicated to building a 100-billion-level world-class liquor investment holding group.

For a long time, Moutai Group has been pursuing the outlook of "Large Enterprise Shoulders More Responsibilities", and has been actively fulfilling its social responsibilities.

Firstly, Moutai Group keeps rewarding its shareholders with high return. Since 2001, the accumulated dividend of Kweichow Moutai Co., Ltd. has exceeded 57 billion RMB. In 2017 and 2018, the company was rated as one of the top ten companies with the highest market value in China's A-share market for two consecutive years.

Secondly, Moutai Group is adhering to the principle of "quality comes first", regarding quality as the vital factor, "sticking to high morality and exquisite making technique, never selling liquor before it is fully aged and matured", vigorously carrying forward the spirits of artisan and embroidery, and providing consumers with first-class products.

Thirdly, Moutai Group is strictly controlling the price even if there's a shortage of supply, and taking "Moutai is affordable by most people" as the standard to set the price.

Fourthly, Moutai Group is leading the development of local economy. In 2018, Moutai Group paid a tax of 38 billion RMB, which accounted for 14.2% of the entire provincial general public budget revenue, created more than 100,000 employment opportunities in Renhuai, and achieved 19% added value of the whole Guizhou Province's above-scale industrial added value, leading baijiu to be the "top pillar industry" in Guizhou Province.

Fifthly, Moutai Group is vigorously implementing targeted poverty alleviation measures. Since the "12th Five-Year Plan", Moutai Group has already donated more than 9 billion RMB in such aspects as donating to schools, subsidizing the needy, providing disaster relief, protecting environment, promoting agriculture, and sponsoring local governments to improve traffic environment. Since 2012, through the "National Pillars" activity, with an annual donation of 100 million RMB, Moutai Group has donated a total of 713.68 million RMB to 142,737 students; Xijiu Company, a subsidiary of Moutai Group, has donated 75 million RMB through the "Xijiu, My College" activity to help 15,000 impoverished college students in this decade; Moutai Group has donated 19 million RMB to build up 100 "Hope Canteens" in Guizhou Province, 15.75 million RMB to provide Xinhua Dictionaries to pupils in West China, 3 million RMB to support the construction of Mozambique's Maputo Catembe School in Africa, and 3 million RMB to set up a Moutai Scholarship at the University of New South Wales in Australia. Since 2015, Moutai Group has taken targeted measures and donated a total of more than 250 million RMB to assist Guizhou's Daozhen County, provided a loan of 300 million RMB and an interest discount of 50 million RMB to construct 800 KM Xiaokang Road, organized 60 directly subordinate Party organizations to help 48 impoverished villages, reduced the poverty-stricken population from more than 60,000 in 2014 to 5,513 in 2018, and lowered the poverty incidence to 1.81%. Starting from 2014, Moutai Group donates 50 million RMB annually to protect the ecological environment of Chishui River Region for 10 years; in 2018, the 2nd Global Moutai Fans Festival raised 9.3 million RMB through public welfare auction for the ecological environment protection of the Chishui River basin. In June 2018, Moutai Group donated 14 million RMB to help Zhenxiong County (the source of Chishui River) out of poverty. Moutai Group donated a total of 100 million RMB to Guiyang Confucius Academy to fuel up the development of sinology. Moutai Group has deposited 6 billion RMB in Guizhou Bank and Guiyang Bank to support rural road funds and promote the construction of rural highways. Moutai Group also contributes 80 million RMB in total to carry out precise assistance to the infrastructure, education, medical treatment and Party building in Renhuai City for 4 consecutive years from 2017.

As the only baijiu enterprise within industry to issue social responsibility reports for 10 consecutive years, Moutai Group has won many honors, such as "a Five-star Industrial Enterprise in Fulfilling Social Responsibilities" in successive years and the highest government award in the field of Chinese philanthropy—"Most Benevolent Enterprise Donor of China Charity Award", becoming a leading national brand in fulfilling social responsibility.