Origin:Boao Forum for Asia      Time:2014-03-18 10:12:32     Views:873181


Born in 1903, Buick is a pioneer in the global auto industry and one of major players driving industrial development, and plays a significant role in the auto history.

Since its entry into China in 1998, Buick has been staying close to market and leveraging global leading technology and service advantages, to deliver consumers premium driving and riding experience.

Today, Buick has four major product lines with more than sixty vehicle models, including the premium sedans, the high-end MPVs, the premium SUVs and the "Buick Blue" new energy vehicles. With market-leading design and new-generation eMotion, eConnect, eProtect technologies, Buick has met the diversified and customized demands of different consumers with its strong portfolio. Moreover, Buick collaborates with more than 800 dealers across the country to constantly provide quality service.

Looking forward, Buick will strive to promote eco-friendly and intelligent mobility solutions by elegant and dynamic design, world leading electrification and connectivity technology resources, as well as the proactive, efficient Buick Care service.


Buick Brand Value: Tranquility and Power

Buick Brand Positioning: International Premium Auto Brand

Buick Brand Character: Enterprising, Successful, Dynamic

Buick Brand Features: Elegant and Dynamic Design, Advanced Intelligent Technology, Buick Care Service

The website for Buick brand:











In January 2008, SGM commenced its comprehensive “Drive to Green” strategy, which comprises the core values of “developing green products, insisting on green manufacturing, undertaking green responsibility.” Its technological innovation allows SGM to offer Chinese consumers green vehicles that feature better performance, less fuel consumption, and lower emissions. At the same time, SGM continues to play a leading role in the building of a green industry ecosystem with its upstream and downstream partners, ensuring sustainable and harmonious development for the company, the industry, and the environment.









SGM website:










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